Dec 11, 2020
In this episode, we talk with Nicole Campbell, CSR expert, and discuss the first part of developing a Corporate Social Responsibility (CSR) strategy, conducting research in your business. We explore assessing current CSR activities, how to building internal relationships and researching what employees care about. We also go over what to research when showing how CSR positively impacts business goals and/or the bottom-line.
Topics we discussed:
- Assess current CSR activities
- Building internal relationships
- Understand business priorities and how CSR can solve business problems
- Does company support of CSR impact initial research?
- How to show CSR positively impacts a businesses bottom line or contributes to their goal(s)
- Research what employees care about
- Additional CSR research tips
Prefer to read:
https://www.benevity.com/resources/corporate-social-responsibility-strategy-research
Watch the episode:
https://youtu.be/S_sHQMrDjyI